Luke Macgregor Archive  //  Portfolio // London Based                
                    Work In Progress




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Bio


Designer, Videographer, and Researcher

I’m a multidisciplinary designer and videographer working across inclusive editorial design, photography, and moving image. My practice brings together research, personal insight, and visual storytelling to explore complex subjects—often through the lens of neurodiversity.

With a particular focus on ADHD and how it shapes both creative process and output, I design and direct work that is attentive to pacing, structure, and accessibility. Whether in print or on screen, I aim to create experiences that reduce cognitive overload while remaining emotionally engaging and visually considered.

My work is narrative-led. I use typography, photography, and film to guide attention, build atmosphere, and enhance meaning—structuring stories in ways that feel intuitive rather than overwhelming. I’m drawn to overlooked details: the rhythm of suburban environments, the textures of everyday life, and the quiet moments that often go unnoticed. These observations inform both my design decisions and my approach behind the camera.

Alongside editorial and publication design, videography plays a central role in my practice. I use moving image not just to document, but to express lived experience—particularly those that are often unseen or misunderstood. Through framing, pacing, sound, and restraint, my films aim to communicate emotional truth and reveal beauty in mundanity.

Across mediums, my work is grounded in a balance of concept and craft. I strive to create thoughtful, socially aware outcomes that feel immersive, reflective, and human—work that doesn’t just look good, but connects meaningfully with people.








‘a town’



04/2025
                                                                          



‘a town’ is a visual exploration of my once home town, focusing on the quiet, often overlooked details that shape its character.

Through repeated walks and familiar routes, I re-examined a place I thought I knew, using photography, sequencing, and editorial layout to capture its textures, signage, structures, and patterns.

Along the way, I noticed how much of the town’s identity felt like it was fading—through empty shops, worn-out signage, and changing architecture.

This project became an exercise in slowing down and rediscovering the everyday—uncovering subtle narratives woven into the routines and spaces of a town I used to call home.

166mm x 220mm