Luke Macgregor Archive  //  Portfolio // London Based                
                    Work In Progress




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Bio


Designer, Researcher, and Advocate for Neurodivergent Creativity


I’m a multidisciplinary designer with a
focus on inclusive editorial and publication design. My practice combines research, personal insight, and strong visual storytelling to explore complex topics—
often through the lens of neurodiversity.

With a particular interest in ADHD and how it shapes both creative output and process, I aim to design experiences that are as accessible as they are engaging.


My strengths lie in building narrative-driven stories using typography, photography, and film to structure attention, reduce cognitive overload, and enhance the reality. I’m drawn to overlooked details—whether in the rhythm of suburban environments or the textures of everyday life—and I enjoy transforming these into quiet, reflective design moments.



Alongside editorial design, I have a deep interest in photography and moving image as tools for storytelling. I use both still and moving visuals not only to document but to express lived § experiences—particularly those often unseen or misunderstood.


My lens is frequently focused on the subtleties of daily life, aiming to reveal the beauty in mundanity and communicate emotional truths through framing, pacing, and atmosphere. This visual work complements my design practice, creating immersive and layered narratives that resonate on multiple
sensory levels.


Through a balance of concept and craft, I strive to create work that’s thoughtful, emotionally resonant, and socially aware—design that doesn’t just look good but connects meaningfully with people.









Dissonance



03/2025





Visualising ADHD isn’t straightforward—it affects everyone differently, making a single visual definition impossible. This project uses photography, sound, colour, texture, mood, and typography to reflect how I personally experience ADHD.

Each element is informed by specific symptoms, with techniques adapted to represent the shifting nature of my mind.

For example, contrasting sound and texture will distinguish moments of overstimulation from calm. Still images will capture facial expressions or scenes that mirror my internal state, paired with personal voiceovers to retain a raw, honest tone.

The aim is to place the viewer inside my head—unfiltered, empathetic, and true to how it feels to live with ADHD.



Gear: Canon R6 MkII + Black Magic 6k

Filmed by Luke Macgregor and Carlos Romero