Luke Macgregor Archive  //  Portfolio // London Based                
                    Work In Progress




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Bio


Designer, Videographer, and Researcher

I’m a multidisciplinary designer and videographer working across inclusive editorial design, photography, and moving image. My practice brings together research, personal insight, and visual storytelling to explore complex subjects—often through the lens of neurodiversity.

With a particular focus on ADHD and how it shapes both creative process and output, I design and direct work that is attentive to pacing, structure, and accessibility. Whether in print or on screen, I aim to create experiences that reduce cognitive overload while remaining emotionally engaging and visually considered.

My work is narrative-led. I use typography, photography, and film to guide attention, build atmosphere, and enhance meaning—structuring stories in ways that feel intuitive rather than overwhelming. I’m drawn to overlooked details: the rhythm of suburban environments, the textures of everyday life, and the quiet moments that often go unnoticed. These observations inform both my design decisions and my approach behind the camera.

Alongside editorial and publication design, videography plays a central role in my practice. I use moving image not just to document, but to express lived experience—particularly those that are often unseen or misunderstood. Through framing, pacing, sound, and restraint, my films aim to communicate emotional truth and reveal beauty in mundanity.

Across mediums, my work is grounded in a balance of concept and craft. I strive to create thoughtful, socially aware outcomes that feel immersive, reflective, and human—work that doesn’t just look good, but connects meaningfully with people.









Dissonance



03/2025





Visualising ADHD isn’t straightforward—it affects everyone differently, making a single visual definition impossible. This project uses photography, sound, colour, texture, mood, and typography to reflect how I personally experience ADHD.

Each element is informed by specific symptoms, with techniques adapted to represent the shifting nature of my mind.

For example, contrasting sound and texture will distinguish moments of overstimulation from calm. Still images will capture facial expressions or scenes that mirror my internal state, paired with personal voiceovers to retain a raw, honest tone.

The aim is to place the viewer inside my head—unfiltered, empathetic, and true to how it feels to live with ADHD.



Gear: Canon R6 MkII + Black Magic 6k

Filmed by Luke Macgregor and Carlos Romero