Luke Macgregor Archive  //  Portfolio // London Based                
                    Work In Progress




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Designer, Researcher, and Advocate for Neurodivergent Creativity


I’m a multidisciplinary designer with a
focus on inclusive editorial and publication design. My practice combines research, personal insight, and strong visual storytelling to explore complex topics—
often through the lens of neurodiversity.

With a particular interest in ADHD and how it shapes both creative output and process, I aim to design experiences that are as accessible as they are engaging.


My strengths lie in building narrative-driven stories using typography, photography, and film to structure attention, reduce cognitive overload, and enhance the reality. I’m drawn to overlooked details—whether in the rhythm of suburban environments or the textures of everyday life—and I enjoy transforming these into quiet, reflective design moments.



Alongside editorial design, I have a deep interest in photography and moving image as tools for storytelling. I use both still and moving visuals not only to document but to express lived § experiences—particularly those often unseen or misunderstood.


My lens is frequently focused on the subtleties of daily life, aiming to reveal the beauty in mundanity and communicate emotional truths through framing, pacing, and atmosphere. This visual work complements my design practice, creating immersive and layered narratives that resonate on multiple
sensory levels.


Through a balance of concept and craft, I strive to create work that’s thoughtful, emotionally resonant, and socially aware—design that doesn’t just look good but connects meaningfully with people.









Divergent By Design
04/2025



This project explores the lived experiences of people with ADHD and dyslexia through a tactile, accessible card pack designed to challenge the limits of traditional educational resources.

Inspired by the lack of authenticity in clinical sources like textbooks and NHS websites, the cards are rooted in real stories gathered from over 40 respondents.


Building on my earlier editorial work around ADHD, the focus shifted toward capturing the complexity and individuality of neurodivergence through lived experience, not textbook definitions.

The result is a visually engaging, easy-to-navigate format that encourages empathy, challenges stereotypes, and offers practical, relatable insight for both neurodivergent and neurotypical audiences.


By centring neurodivergent voices,
this project promotes inclusive communication and rethinks how invisible disabilities are
represented in design.