Luke Macgregor Archive // Portfolio // London Based
Work In Progress
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Designer, Researcher, and Advocate for Neurodivergent Creativity
I’m a multidisciplinary designer with a
focus on inclusive editorial and publication design. My practice combines research, personal insight, and strong visual storytelling to explore complex topics—
often through the lens of neurodiversity.
With a particular interest in ADHD and how it shapes both creative output and process, I aim to design experiences that are as accessible as they are engaging.
My strengths lie in building narrative-driven stories using typography, photography, and film to structure attention, reduce cognitive overload, and enhance the reality. I’m drawn to overlooked details—whether in the rhythm of suburban environments or the textures of everyday life—and I enjoy transforming these into quiet, reflective design moments.
Alongside editorial design, I have a deep interest in photography and moving image as tools for storytelling. I use both still and moving visuals not only to document but to express lived §
experiences—particularly those often unseen or misunderstood.
My lens is frequently focused on the subtleties of daily life, aiming to reveal the beauty in mundanity and communicate emotional truths through framing, pacing, and atmosphere. This visual work complements my design practice, creating immersive and layered narratives that resonate on multiple
sensory levels.
Through a balance of concept and craft, I strive to create work that’s thoughtful, emotionally resonant, and socially aware—design that doesn’t just look good but connects meaningfully with people.
04/2024
Take Your Meds
I’ve lived with ADHD since I was 10.
This experience has shaped how I think, design, and navigate the world—but even now, at 22, I’m still met with stereotypes and misunderstandings.
People treat ADHD like it’s one-size-fits-all. It’s not.
This project is a reaction to that.
I’m creating a book—part time capsule, part toolkit—that explores ADHD
through the real experiences of four individuals, including myself.
It won’t be dense with academic jargon or government-style leaflets.
Instead, it will feature raw interviews, visuals, and textures
that capture the lived reality of ADHD: the sensitivities to sound, light,
and touch, the guilt cycles, the forgotten tasks, the beauty and the burnout.
The structure is rooted in design. I initially drew inspiration from the
visual format of my own medication pamphlet—Concerta 54mg—which sparked the idea of creating something functional yet personal.
But I quickly realised that reusing clinical formats stripped away the emotion.
The real insight came from participant quotes, like Millie’s:
“ADHD to me is a self-sabotaging cycle… I want to do the task,
but I always wait until it’s too late. Then I avoid it altogether.”
Her honesty reframed the project. Instead of trying to explain ADHD,
I needed to show it—visually, emotionally, and truthfully.
Too often, ADHD is reduced to infographics, cartoons, or simplified
lists of symptoms. These resources can be helpful, but they rarely
reflect the internal chaos or nuance.
They make the research feel like a chore.
This book pushes back on that. It’s designed to be understood by people with ADHD—and appreciated by those without it.
Ultimately, this isn’t just apublication. It’s an act of clarity
and care.
A space where neurodivergent people can see themselves properly
represented — and where others can finally start to understand us.