Luke Macgregor Archive // Portfolio // London Based
Work In Progress
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Designer, Videographer, and Researcher
I’m a multidisciplinary designer and videographer working across inclusive editorial design, photography, and moving image. My practice brings together research, personal insight, and visual storytelling to explore complex subjects—often through the lens of neurodiversity.
With a particular focus on ADHD and how it shapes both creative process and output, I design and direct work that is attentive to pacing, structure, and accessibility. Whether in print or on screen, I aim to create experiences that reduce cognitive overload while remaining emotionally engaging and visually considered.
My work is narrative-led. I use typography, photography, and film to guide attention, build atmosphere, and enhance meaning—structuring stories in ways that feel intuitive rather than overwhelming. I’m drawn to overlooked details: the rhythm of suburban environments, the textures of everyday life, and the quiet moments that often go unnoticed. These observations inform both my design decisions and my approach behind the camera.
Alongside editorial and publication design, videography plays a central role in my practice. I use moving image not just to document, but to express lived experience—particularly those that are often unseen or misunderstood. Through framing, pacing, sound, and restraint, my films aim to communicate emotional truth and reveal beauty in mundanity.
Across mediums, my work is grounded in a balance of concept and craft. I strive to create thoughtful, socially aware outcomes that feel immersive, reflective, and human—work that doesn’t just look good, but connects meaningfully with people.
Take Your Meds
04/2024
I’ve lived with ADHD since I was 10.
This experience has shaped how I think, design, and navigate the world—but even now, at 22, I’m still met with stereotypes and misunderstandings.
People treat ADHD like it’s one-size-fits-all. It’s not.
This project is a reaction to that.
I’m creating a book—part time capsule, part toolkit—that explores ADHD
through the real experiences of four individuals, including myself.
It won’t be dense with academic jargon or government-style leaflets.
Instead, it will feature raw interviews, visuals, and textures
that capture the lived reality of ADHD: the sensitivities to sound, light,
and touch, the guilt cycles, the forgotten tasks, the beauty and the burnout.
The structure is rooted in design. I initially drew inspiration from the
visual format of my own medication pamphlet—Concerta 54mg—which sparked the idea of creating something functional yet personal.
But I quickly realised that reusing clinical formats stripped away the emotion.
The real insight came from participant quotes, like Millie’s:
“ADHD to me is a self-sabotaging cycle… I want to do the task,
but I always wait until it’s too late. Then I avoid it altogether.”
Her honesty reframed the project. Instead of trying to explain ADHD,
I needed to show it—visually, emotionally, and truthfully.
Too often, ADHD is reduced to infographics, cartoons, or simplified
lists of symptoms. These resources can be helpful, but they rarely
reflect the internal chaos or nuance.
They make the research feel like a chore.
This book pushes back on that. It’s designed to be understood by people with ADHD—and appreciated by those without it.
Ultimately, this isn’t just apublication. It’s an act of clarity
and care.
A space where neurodivergent people can see themselves properly
represented — and where others can finally start to understand us.