Luke Macgregor Archive  //  Portfolio // London Based                
                    Work In Progress



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Designer, Researcher, and Advocate for Neurodivergent Creativity


I’m a multidisciplinary designer with a
focus on inclusive editorial and publication design. My practice combines research, personal insight, and strong visual storytelling to explore complex topics—
often through the lens of neurodiversity.

With a particular interest in ADHD and how it shapes both creative output and process, I aim to design experiences that are as accessible as they are engaging.


My strengths lie in building narrative-driven stories using typography, photography, and film to structure attention, reduce cognitive overload, and enhance the reality. I’m drawn to overlooked details—whether in the rhythm of suburban environments or the textures of everyday life—and I enjoy transforming these into quiet, reflective design moments.


Alongside editorial design, I have a deep interest in photography and moving image as tools for storytelling. I use both still and moving visuals not only to document but to express lived § experiences—particularly those often unseen or misunderstood.


My lens is frequently focused on the subtleties of daily life, aiming to reveal the beauty in mundanity and communicate emotional truths through framing, pacing, and atmosphere. This visual work complements my design practice, creating immersive and layered narratives that resonate on multiple
sensory levels.


Through a balance of concept and craft, I strive to create work that’s thoughtful, emotionally resonant, and socially aware—design that doesn’t just look good but connects meaningfully with people.






Time Capsule

The Time Capsule Project tested my time management and creative stamina as I developed three distinct editorial outcomes under one brief. Building on my love for publication design—first sparked in Year One’s Telephone project—I used this opportunity to explore personal and conceptual themes through tactile, research-led work.

I pushed forward with the ambition to create three separate books, with tactile research in libraries and bookshops playing a key role—I design best when I can physically engage with materials.

While time constraints limited iteration, especially on covers, focused research shaped each piece. A highlight was the ADHD publication, a personal and collaborative outcome inspired by shared experiences. It was designed not just about a community, but for it. Despite the challenges, this project marked a turning point.

I learned to prioritise, make tough decisions, and produce work that feels both meaningful and true to the designer I’m becoming.


04/2024


4867



Camera Roll - A Modern Time Capsule

This project began with a simple observation: everyone around me was staring at a screen.

That led to a deeper question—what are we all capturing on our phones, and what do those photos say about us? I explored the camera roll as a digital time capsule, using my own archive of 4,867 images to reflect on the banality and beauty of everyday life. 

Each photo, tagged with time, date, and location, became part of a curated sequence that asks not just what we document, but why. 

Public opinions ranged from memory-keeping to performative habits, revealing how photo-taking reflects both societal norms and personal expression. 

The book’s layout, influenced by tactile research and works like Signs and Item 020, handles hundreds of images with clarity. 

Using every 10th photo, paired with energetic typography from Pangram Pangram, I created a stripped-back design that lets the images speak—turning a personal archive into a broader cultural commentary.


ft. Simeon Gay- Aka (RAFF)