Luke Macgregor Archive  //  Portfolio // London Based                
                    Work In Progress




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Bio


Designer, Videographer, and Researcher

I’m a multidisciplinary designer and videographer working across inclusive editorial design, photography, and moving image. My practice brings together research, personal insight, and visual storytelling to explore complex subjects—often through the lens of neurodiversity.

With a particular focus on ADHD and how it shapes both creative process and output, I design and direct work that is attentive to pacing, structure, and accessibility. Whether in print or on screen, I aim to create experiences that reduce cognitive overload while remaining emotionally engaging and visually considered.

My work is narrative-led. I use typography, photography, and film to guide attention, build atmosphere, and enhance meaning—structuring stories in ways that feel intuitive rather than overwhelming. I’m drawn to overlooked details: the rhythm of suburban environments, the textures of everyday life, and the quiet moments that often go unnoticed. These observations inform both my design decisions and my approach behind the camera.

Alongside editorial and publication design, videography plays a central role in my practice. I use moving image not just to document, but to express lived experience—particularly those that are often unseen or misunderstood. Through framing, pacing, sound, and restraint, my films aim to communicate emotional truth and reveal beauty in mundanity.

Across mediums, my work is grounded in a balance of concept and craft. I strive to create thoughtful, socially aware outcomes that feel immersive, reflective, and human—work that doesn’t just look good, but connects meaningfully with people.









Time Capsule

The Time Capsule Project tested my time management and creative stamina as I developed three distinct editorial outcomes under one brief. Building on my love for publication design—first sparked in Year One’s Telephone project—I used this opportunity to explore personal and conceptual themes through tactile, research-led work.

I pushed forward with the ambition to create three separate books, with tactile research in libraries and bookshops playing a key role—I design best when I can physically engage with materials.

While time constraints limited iteration, especially on covers, focused research shaped each piece. A highlight was the ADHD publication, a personal and collaborative outcome inspired by shared experiences. It was designed not just about a community, but for it. Despite the challenges, this project marked a turning point.

I learned to prioritise, make tough decisions, and produce work that feels both meaningful and true to the designer I’m becoming.



04/2024


4867



Camera Roll - A Modern Time Capsule



This project began with a simple observation: everyone around me was staring at a screen.

That led to a deeper question—what are we all capturing on our phones, and what do those photos say about us? I explored the camera roll as a digital time capsule, using my own archive of 4,867 images to reflect on the banality and beauty of everyday life. 

Each photo, tagged with time, date, and location, became part of a curated sequence that asks not just what we document, but why. 

Public opinions ranged from memory-keeping to performative habits, revealing how photo-taking reflects both societal norms and personal expression. 

The book’s layout, influenced by tactile research and works like Signs and Item 020, handles hundreds of images with clarity. 

Using every 10th photo, paired with energetic typography from Pangram Pangram, I created a stripped-back design that lets the images speak—turning a personal archive into a broader cultural commentary.



ft. Simeon Gay- Aka (RAFF)